Apple Wants You For Your Wallet, Google Wants You For Your Mind

I’ve read a lot — a lot — of Apple vs Google posts over the past few years, since Android was released. So many, really, that I’ve stopped caring who has the bigger market share and who makes more money. Both companies, both platforms (iOS and Android), seem to be doing pretty well. 

But let’s not confuse the issue: Apple and Google want different things. Apple want to sell their stuff to you; Google want to sell you to their advertisers. 

The whole “what’s more important, profit or market share” conversation is pretty much irrelevant: Apple are making a ton of money, Google are reaching more people. It’s a happy (if slightly uncomfortable) arrangement for both sides.